"An Israeli animation is now creating a buzz on the Net. It got 160,000 views in just two weeks, and a special review at Aniboom – the world’s biggest animation site. It was also featured on YouTube Spain, Mexico, Ireland, Netherlands and Israel.
It’s an animation music video for the Israeli alternative rock band, Eatliz. Called “Hey”, the 3D animation took almost two years to make, with a crew of 15 animators."
While I could do without the indie "bash a hole in the drumhead and cymbals, and scream" music, it's engaging, and pretty in a Eurostyle kinda' way ("...not that there's anything wrong with that" - Google Czech and Hungarian animation for more).
The project is the brainchild of Guy Ben-Shetrit, a freelance animator who has worked for commercials, TV programs and computer games. Ben-Shetrit is the founder and composer of Eatliz, wrote the featured song, directed the movie, and was the lead animator. (He quit his job and took a year off work to complete the project.)
The video, which is going to be featured in the next issues of animation and design DVD magazines Stash and IDN, is a weird Sci-Fi fantasy journey taken by a little girl and her special pet friend, a huge toad.
This is the second animation music video by Eatliz – the first “Attractive” was directed by Yuval and Merav Nathan. The film won Best animation category in Israel’s annual animation festival, Asif.